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WOLACO (Way of Life Athletic Co.) is an active apparel company. We empower the pursuit of growth through an active way of life, and our innovative products give you the efficiency to move at a moment’s notice. WOLACO was founded on a simple idea. Terry White, soon-to-be WOLACO founder, had just 45 minutes for his daily workout. But with his keys in his sock and a phone bouncing in his shorts, he couldn’t focus. That frustration sparked an idea, which ultimately led to the creation of our first product, The North Moore Short, an athletic compression short with two water-resistant, compressive pockets.